Photo by Marc Millar
I love to give direction to shape the way that something should look and work. I love to come up with ideas which will get a book seen or a company or brand noticed. My design work gives form to these ideas and presents them in the most aesthetically pleasing way possible. I aim to immerse myself inside a brief and find solutions which have a solid structure, beauty and integrity.
I’ve spent twenty-plus years as a designer and art director and it has given me the opportunity to work with some of the most talented people working in food and publishing. From world-renowned chefs, such as Tom Kerridge, Jason Atherton, Claire Clark and Philip Howard, to some of the most well-respected and talented food writers around. I’ve worked with some of the world’s largest food brands, from MasterChef to Marmite, and with some of the best food photographers in the business, including David Loftus and Jean Cazals. It’s a job which has introduced me to some of the finest restaurants and artisan food producers and has allowed me to learn from and create books for some of the most talented people working in and around food today. I love every aspect of creating a book, from design and typography to directing photo shoots and briefing stylists, but I also have a very thorough understanding of print and production, and of commissioning and editorial work, too.
I can help to develop ideas from the ground up or to re-shape and refine what exists already. Alongside new book design work, I’m also interested in logotype creation, web and app development and editorial content for a number of different companies, ranging from established brand names to exciting digital start-ups.
Phone photography and Instagram, and the workshops into which I combine the two are now a major strand of my work. I produce photographic content for a number of different clients, especially for social media purposes, and teach workshops across the country to share those skills with small, medium and large business owners and budding amateur photographers of all sorts.
Writing commissions have come from contacts both inside and outside the food world. I’m passionate about the written word, and a good understanding of language goes hand in hand with intelligent design.