The Vimto Cookbook by Paul Hartley (Absolute Press)
Art Direction, Design and Layout: Matt Inwood

Photography: Mike Cooper | Food Styling: Genevieve Taylor

A book for fans of the fruit drink phenomenon, Vimto, including 40 recipes and a nostalgic look at the identity, history and advertising that has made this iconic British drink so popular. I worked closely with the licensing team at Vimto and the publishing house behind the book to create something that could work for the mainstream book trade as both recipe and gift book and for Vimto’s own international marketing needs. The bright, colourful pages closely reflected the brand’s sense of exuberance and fun.